It seems every company is looking to increase their marketing activity—just take a look at LinkedIn.
When companies post a vacancy, it's often in response to sudden internal or market events. This typically means the need is immediate. Any delay in filling the position is a delay in marketing activity—which ultimately impacts your sales results.
While hiring and filling a dedicated position is the established approach—it isn't quick or easy to do. In the absence of marketing leadership, marketing activity is often shelved until after your new hire has gone through the onboarding process. This translates into fewer leads and ultimately fewer new sales in the months ahead.
If you face this challenge, we can help you. And we can help you starting today.
Fractional marketing provides an opportunity for organizations to keep their marketing efforts and pipeline moving. Particularly useful for small and midsize businesses, this approach can help you avoid the time and effort of searching for and hiring someone full-time, often at a 6-figure salary plus benefits, plus bonuses etc.
To meet this growing need, we’re expanding our agency services to include fractional marketing. This new offering focuses on helping you improve your marketing strategy. Like all of our services, it’s designed to grow your brand and revenue.
Marketing is complex, yet every business needs qualified marketing expertise to effectively engage target audiences and grow market share. Without this knowledge, how do you know what you should spend or where you should spend it? On your own, the learning curve to optimize your marketing efforts can be long, steep and expensive.
The good news is that you can leverage our extensive experience across multiple brands, industries, and even countries, to accelerate your wins and reduce wasted spend. The outcome of all this? The value of your brand and company increases.
See our case studies for a few samples of our work and the results we achieved for our clients.
Before going any further, ask yourself: At this point in your business, would a fractional marketing resource help your growth?
Let’s start with where you are today:
• You would rather spend your budget on actual customer-facing marketing activity than on a $150,000+ salary for an experienced Marketing Pro.
• You don't have three months (or more) to go through the hiring and onboarding process and you need some help now.
• You’re wondering if there’s enough work to hire someone full time or what skills and experience a hire should bring to the table.
• Your current resources lack the necessary all-round marketing skills.
• You don’t have time or money for learn-as-you-go marketing.
If you answered No to the above, this isn’t for you. But if you found yourself answering Yes, then a fractional marketing solution might be just what you need.
COO, Consumer Insurance & Warranty
Founder & CEO, Consulting
SVP, Education Sector Software
Manager, Medical Device Company
Global Communications Manager,
CEO, Logistics & Warehousing
Every company is different. Your industry, product and marketplace, your goals and objectives, even your budget—these are all unique to you.
To accommodate your needs, choose from one of the plans below or we can work with you to customize a plan that works best for you and your company.
Ideal for startups and organizations with limited resources that need occasional strategic marketing guidance.
Strategic consulting for those who want a more integrated approach to their marketing initiatives across all marketing channels.
Comprehensive marketing advice designed to support your long-term business goals and objectives.
All plans require a minimum three-month engagement. Discounts apply to engagements of six months or longer.
*Marketing Strategy and Consulting Advice only. There is NO requirement to use our agency for any agency services including research, creative development, or any executional marketing deliverables.
For many small to midsize businesses, the common starting point is to jump right into a conversation about tactics. While understandable, it’s a mistake to be focused on the delivery method at this early stage.
There are many different marketing tactics and approaches a brand can take. Choosing the most effective approach depends on what your goals and objectives are and what your customers and prospects are looking for. And that’s where we start.
With a clear understanding of your marketplace, what you’re trying to achieve and your sales process, we'll help create an integrated marketing strategy that works for you and your industry. Once approved, we’ll build out a plan—with the tactics and marketing channels that best support your business strategy and get you to your goals. And if you choose, we'll execute it, seamlessly and cost effectively.
To learn if fractional marketing is right for you, complete this short form or schedule an introductory 15-minute call.
Marketing proposals and recommendations that deliver results take into account where you’re coming from—the resources, capabilities, and infrastructure you already have internally. That’s why we ask you to complete a Client Discovery Questionnaire. Your answers will serve as a launching pad for our discussion. Most companies we speak with don’t have answers to all of the questions, and that’s okay. What you can answer will help us help you.
Here are some of the questions we ask:
• What is your sales process?
• Do you sell to businesses or individual consumers, via e-commerce, or through partner channels?
• What type of marketing have you done to date and what were the results?
• How do you view marketing?
• Do you have a budget already defined?
We dig deep to learn what you've done and, based on where you are today, we’ll recommend a realistic and progressive path forward.
Download the questionnaire now and get a jump on reaching your goals.
We want to help you grow your business. Now’s the time.
The team at indigoOne,
P.S. If leveling up your marketing efforts is on your radar but still a few months away, join other SMB leaders and subscribe to our newsletter! The newsletter is free, but the information in it could save you thousands of dollars. Learn more.