It seems every company is competing for marketing talent—just take a look at the open jobs on LinkedIn.
• During the past 30 days, there were 53,493 job postings for ‘Marketing Director’ posted on LinedIn. 17,038 are remote positions.
• During the same 30 days, 12,012 companies posted job descriptions for a Chief Marketing Officer (CMO).
• Salaries and comp packages are also up. CMO job postings are listing salaries in the region of $250,000 - $275,000/yr plus.
According to recent 2022 research:
• While 7% of companies were able to hire in a little over a month
• 31% said it took them just under 3 months to find their ideal candidate
• It took 35% of companies 3 to 6 months to fill their 'senior marketing' vacancy
• 27% of companies said they searched and interviewed candidates for 6 months or more!
When companies post a vacancy, it's often in response to a sudden internal departure or market events. This typically means the need is immediate. While hiring is the established approach—clearly, it isn't going to be easy, or quick.
We've seen the outcome first-hand. When there's an absence of marketing leadership, marketing activity is often put on pause and frequently cancelled—with corresponding results. Clearly, there is a cost to innactivity.
A Fractional CMO can help your company keep your marketing activity moving and pipeline growing—while helping you avoid the lost time and distractions of the search and recruiting process.
The good news is; you can leverage our extensive experience across multiple brands, industries, and even countries, to accelerate your wins and reduce wasted spend.
The outcome of all this? Your market share and revenue grow and the
value of your brand and company increases.
Director, B2B Services
COO, Consumer Insurance & Warranty
Founder & CEO, Consulting
SVP, Education Sector Software
Manager, Medical Device Company
Global Communications Manager,
Enterprise Software
CEO, Logistics & Warehousing
Every company is different. Your industry, product and marketplace, your current staff and resources, goals and objectives, even your budget—these are all unique to you.
To accommodate your needs, consider the 2 plan options below, or we can work with you to customize a plan that meets your company's needs.
Ideal for startups and organizations with limited resources that need occasional strategic marketing guidance.
Strategic consulting for those who want a more integrated approach
to their marketing initiatives across all marketing channels.
Comprehensive marketing advice and oversight designed to support your
long-term business goals and objectives.
All plans require a minimum three-month engagement.
Discounts apply to engagements of six months
or longer.
*Marketing Strategy and Consulting Advice only. There
is NO requirement to use our agency for agency services
including research, creative development, or the
execution of marketing deliverables.
There are many different marketing tactics and approaches a brand can
take. Choosing the most effective approach depends on
what your goals and objectives are
and that’s where we start.
With a clear understanding of your marketplace and how your company
operates, we'll review your marketing strategy and build out a plan—with
the tactics and marketing channels that best support your business
and get you to your goals. And if you choose, we'll execute it, seamlessly
and drama free.
Complete this short form and let's explore how we can help you.
Marketing proposals and go-to-market recommendations that deliver results, take into account where you’re coming from—the resources, capabilities, and infrastructure you already have in place today. That’s why after you submit the form, we'll ask you to complete a Client Discovery Questionnaire.
Your answers will serve as a launching pad for our discussion. It's okay if you can't answer all of the questions—what you can answer will help us help you.
We want to help you grow your business. Now’s the time to get your marketing moving and your company reaching its goals.
The team at indigoOne,